Experienced technology leaders

Unlock value from technology

We help mission-driven organizations implement technology improvements that equip them for long-term success.

Start a conversationSee how we work

Founders from Deloitte, Thoughtworks, and MIT.

The situation

Navigate the rapidly advancing technology landscape.

Our clients are under pressure to update their complex technology systems with limited resources and are unsure where to begin.

  • Budgets are tighter, with little left to trim.
  • Previously effective approaches reliant on technology are no longer delivering results.
  • Even with a strong team, results are inconsistent while expectations continue to rise.
  • There is limited understanding of how technology costs translate into business value.

These problems are universal and fixable.

Our approach

Find the opportunities. Focus on priorities. Follow through.

  1. Find the opportunities

    We map the technology stack, its cost, usage, and value, in one clear view.

  2. Focus on priorities

    We recommend the highest-impact technology changes, aligned with each client's unique needs.

  3. Follow through

    We partner with client teams to implement measurable improvements and equip them to succeed independently.

Case study · Removing a bottleneck

When every problem waits on one person, everything slows down.

At a small software company, customers were waiting too long for support, and the team couldn't focus on growth.

What we found

  • Every technical issue went to the CTO, who triaged each one himself.
  • The support team didn't have the information to solve simple technical issues or know which ones needed engineering.
  • Their tools couldn't turn technical data into answers the support team could use.

The solution

We gave the support team ownership of triage, with a tool that turns technical data into clear diagnoses and workarounds.

Support now solves simple technical issues on its own and sends only real engineering work to the CTO. The time saved went into growth.

  • Leader freed from daily firefighting
  • +47% more customers acquired in the first year

Case study · Recovering lost capacity

Finding the 30% of a team's time no one was measuring.

At a software company, engineering kept missing roadmap goals, and the CTO wanted to know why.

What we found

  • 30% of engineering time went to escalated support tickets, and none of it showed up in productivity metrics.
  • A third of those tickets never needed engineering.
  • The rest needed a code change, but no one decided what to fix or when, so tickets sat and customers left.

The solution

We built an agent that investigates each escalated ticket the way engineers used to by hand, and proposes the code fix when one is needed.

Customers get answers in hours instead of weeks.

  • 30% of team time recovered
  • ~5 min engineering review per ticket

Our clients

Every organization relies on technology to be effective.

Our clients navigate different pressures with limited resources.

  • Reduce technology spend

    "We have to cut but we don't know where."

    Budgets have been reduced, and staff and programs have already been trimmed. Leadership seeks technology savings but lacks visibility into software costs, usage, and value.

    Our solution: We map each system, its cost, usage, purpose, and value. We identify redundancies and underused tools, and provide a clear plan to reduce costs without compromising operations.

  • Increase return on spend

    "Our fundraising margins are shrinking."

    Donor engagement is declining while volume and spending remain unchanged, increasing the cost of every dollar raised.

    Our solution: We consolidate overlapping and underused tools into a smaller, connected stack, so more of every dollar raised goes to your mission instead of your software.

  • Build new workflows

    "Our systems are older than half our staff."

    Critical systems house decades old decisions, institutional knowledge is concentrated in a few people, documentation is limited, and legacy contracts continue to renew.

    Our solution: We turn manual processes trapped in legacy systems into modern workflows your team owns.

See your situation here?

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About us

We turn complexity into value.

AM Group is a boutique technology consulting firm that helps organizations get more value from the technology they run. We are senior leaders experienced in working across high tech, finance, higher education and the public sector. We believe in being direct and practical. Our mission is to empower our clients to take control of their technology systems, make better decisions about where to invest, and get more from their existing resources.

  • Sara Al Mouaswas

    Co-founder

    Sara has spent her career designing and implementing technology solutions for organizations large and small across high tech, government, and financial services. At Deloitte, she led technical implementations by first understanding the systems, data, and processes already in place, then building solutions around how organizations actually operate.

    At Canny, she worked as an engineer alongside customers, building what the product couldn't do out of the box. As AM Group's technical leader, she brings that same approach to every engagement, understanding how clients work before changing their technology.

    Deloitte Digital (Manager) · Forward deployed engineer, Canny · Senior engineer, Connected (now Thoughtworks)

  • Dima Ayyash

    Co-founder

    Dima has spent her career at the intersection of business, technology, and the people who use it. Her work focuses on understanding how complex systems perform in practice, where they create value, where they fall short, and how to improve them.

    An MIT alumna and member of the MIT Alumni Association Board of Directors, Dima brings experience across technology, product strategy, and organizational decision-making. As AM Group's strategy leader, she helps clients cut through complexity, identify high-impact opportunities, and make technology decisions grounded in how their organizations actually operate.

    MIT Alumni Association Board of Directors · MIT AI Conference · Product and UX leadership (Wise Systems, SoWork)

FAQ

Common questions

  • How do engagements work?

    Engagements are time-boxed with a clear deliverable. We start with a short technology assessment, agree on priorities, then implement alongside your team.

  • What does it cost?

    Pricing is scoped to the engagement and your budget. Because we are a boutique firm, you work directly with the leaders.

  • Will this disrupt our current operations?

    We work within your limits. Our goal is to find the smallest, most impactful steps we can take with your team to move you toward a more sustainable setup.

  • What if we don't have a technical team?

    That is common, and it is who we are built for. We translate technical decisions into plain terms and leave your team able to run what we build.

  • Where does AI fit into your work?

    AI is one of the biggest sources of both opportunity and wasted spend right now, but we don't believe it is always the answer. We take a holistic view of your needs and constraints and implement a custom solution, one that may or may not include AI, so you invest in capability you will use rather than features you won't.

  • We were sold an AI product, or our vendor just added AI features. Should we use it?

    Often these tools were acquired and rebranded, and no longer do what they originally did. We evaluate what you are paying for against what you actually need, so the decision rests on evidence rather than a sales pitch.

  • How are you different from a traditional IT firm?

    Most firms are set up to stay. We are set up to leave your systems better and your team able to run them without us.

Work with us

Rethinking your technology or under pressure to reduce costs? We'll help you understand where resources are going, what's delivering value, and where there are opportunities for improvement.

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